Since her birth in 1974, Hello Kitty has become:

  1. a princess of purity to toddlers
  2. a cuddly playmate for young girls
  3. a walk down memory lane for adults, (especially young women) yearning for another taste of childhood


Don’t let her simple lines and minimal facial features deceive you, Hello Kitty is not just another cutie-pie. Hello Kitty fascinates and somehow hovers most visibly above the barrage of ideas, fads, buzz and motifs that drive and shape Japanese popular culture.

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